Retailer Brands: Serving consumers, SMEs & Innovation

Retailer brands have been defined as products or services that either carry the brand of the retailer, or are separate brands that are controlled by the retailer. They can be found on store shelves with national or international manufacturer brands and SME brands. Retailer brands can be manufactured by a range of suppliers. Large manufacturers often produce retailer brands products alongside their own manufacturer brands. Many small and medium size manufacturers specialise in particular product lines and concentrate on producing retailer brands almost exclusively.